The first known mention of a drink made by mixing whiskey with Coke was in a 1907 report of an employee of the United States Bureau of Chemistry and Soils, who encountered the drink when visiting the South, and said the proprietor called it a "Coca-Cola high-ball". Bourbon and Coke would grow to become a common starting point for introducing novice drinkers to bourbon, according to Dave Pickerell, a former master distiller of the Maker's Mark brand of bourbon.
According to Massachusetts Beverage Business in 2005, the popularity of the Jack and Coke combination was on the rise among 21- to 34-year-olds. Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."
In 2016, after the death of Lemmy Kilmister, the frontman and bassist of the heavy metal band Motörhead, his fans began a campaign to rename the cocktail after him, due to his prominent and frequent consumption of the drink. On January 12, 2016, Food and Beverage magazine said they had officially named the Jack and Coke combination "The Lemmy".
References to the Jack Rose date back to the early 20th century. A 1905 article in the National Police Gazette mentions the drink and credits a New Jersey bartender named Frank J. May as its creator. A 1913 news article mentions that sales of the drink had suffered due to the involvement of Bald Jack Rose in the Rosenthal murder case.
There are various theories as to the origin of the drink's name. One has the drink being named after (or even invented by) the infamous gambler Bald Jack Rose. However, this is disproven by the fact that the drink predates Bald Jack Rose's career. Albert Stevens Crockett states that it is named after the pink "Jacquemot" (also known as Jacqueminot or Jacque) rose. It has been suggested that the Jack Rose was invented by Joseph P. Rose, a Newark, New Jersey restaurateur who once held the title of "World's Champion Mixologist." Harvey's Famous Restaurant in Washington, D.C. also claimed to be the originator of the cocktail. The most likely explanation of the name is that it is a simple portmanteau — it is made with applejack and is rose colored from the grenadine.
The cocktail has fallen out of fashion. In June 2003, the Washington Post published an article that chronicled two writers' quest to find a Jack Rose in a Washington, D.C. bar. After visiting numerous bars, they were unsuccessful in finding one where the bartender knew the drink and the bar stocked applejack. Ultimately they bought a bottle of applejack for one of the few bartenders they encountered who knew how to make one.
With the craft cocktail movement on the rise, the Jack Rose has regained some popularity. Laird & Company, producers of the most widely available brands of applejack in the United States, said in 2015 that sales were up in part due to renewed interest in the cocktail.